Learn why clients love @LLMinc for #ediscovery and case mgmt!

Learn why Fortune 500 corporations and AmLaw 200 firms choose Liquid Litigation Management, Inc. (LLM) as their e-discovery and case management software. Read our testimonials!

By Guest Blogger: Liquid Litigation Management, Inc.

10 Tips for Creating Winning Press Releases

Get the PR Visibility that will Drive Website Traffic, Leads and Sales

By: Erin Jones

______________________________________________________________

If you want to get your company noticed, in a hurry, press releases are one of the most effective ways to achieve rapid results – but only when they are well crafted and executed flawlessly. Follow these 10 tips and you’ll be amazed at the website traffic, leads and sales that can result from this public relations mainstay.

1.     Make it newsworthy. Your press release should contain information that is both timely and relevant to your readers – information that reporters want to pass on. Newsworthy topics include new product announcements, major company milestones, new customer wins, even upcoming presentations or events on key industry-related trends.

2.     Start it strong. Use your headline to grab attention and tell readers why they should see what you have to say. But headlines should also be short (between 90 and 120 characters) to encourage social sharing. If you need to put more in, use your subhead to underscore the key message and continue to capture reader interest.

3.     Write like a journalist. Press releases should always be in third-person and in the classic “reverse pyramid” news format with the most crucial news creating the lead. Your first paragraph should summarize the main announcement points. Use the rest of the release to provide details, background and data on why the news is important.

4.     Stick to the facts. Tell the truth and avoid fluff, embellishments, hype and exaggerations. Try to stay away from buzzwords and marketing-speak that may make your press release read more like an advertisement.

5.     Avoid industry jargon. If you need to use industry acronyms, do not assume all your readers know what they mean. Spell out acronyms on first reference and do not use industry terms that are not commonly known without first defining them for your readers.

6.     Embed your keywords. Press releases are a great way to drive search engine optimization, so do remember to embed your top keywords in each release – but do so strategically. Too many embedded keywords and links will work to your disadvantage. Keyword “stuffing” can impact press release pickup. For optimal results, use just two or three keywords per press release.

7.     Keep it short. You press release does not need to be long to say it all. Average press releases should be between 400 and 600 words. If you need to room for more, consider linking to additional materials.

8.     Quote the experts. A press release is a great opportunity to leverage “third party” resources to help you tell your story. Consider quoting industry analysts, customers and thought leaders to validate your message.

9.     Proofread, and proofread again. After your press release is written, have at least one more person review it to eliminate confusing sentence structure, typos or punctuation errors. Refer to the AP Stylebook for the proper journalistic style that should be used in all press releases.

10.   Use the right distribution channels. Sending your press release to the right targets is just as important as its content. Distributing it over a wire service is a great way to ensure broad visibility and enhance your website search engine optimization. However, directly targeting and submitting to the editors and publications you care about most can be the best way to assure the reporters you really want to see your news, will have that opportunity. Sending a press release to a media distribution list that has been customized for your announcement will dramatically increase the amount of coverage you receive.

Fuel the success of your press release programs by following these simple tips and you’ll achieve fast results that always keep you ahead of the competition.

About the Author

Erin Jones is a senior account manager and media relations strategist for Edge Legal Marketing. With more than 23 years of public relations experience, Jones spearheads inventive media relations programs to drive brand recognition and thought leadership for Edge clients. In addition to her passion for the media, Jones is also an avid NASCAR race fan whose favorite NASCAR driver is her own son, Devin Jones.

@RandSA provides industry leading eDiscovery using predictive coding!

 

Powered by HP Autonomy, only Rand Secure Archive (a division of Rand Worldwide) offers the high-performance features and ultra-security of  enterprise-class archiving technology with simplicity, accessibility and affordability. 

 

Rand Secure Archive provides a complete set of data archiving and management solutions to organizations, including: email archiving, electronic data archiving and storage management, internal compliance with corporate and regulatory governances, legal eDiscovery capabilities, data backup and disaster recovery.

Rand Secure Archive leverages industry leading technology. The product incorporates the IDOL search technology from HP Autonomy, which enables users to enjoy powerful search and archiving capabilities at an affordable price. In addition, single-instance storage (SIS) means that archived files are compressed, leading to more efficient use of storage resources. Organizations can select from a highly secure hosted option, an on-premise solution, or a hybrid solution.

By Guest Blogger: Rand Secure Archive

Edge Legal Marketing and ALM Partner to Expand Press Coverage at LegalTech West Coast 2013

Minneapolis, MN – April 3, 2012 – Edge Legal Marketing, a Minneapolis-based marketing and public relations firm serving the needs of companies targeting the legal market, today announced The Edge Room^® is open for LegalTech^® West Coast 2013 for exhibitors to upload their company logos, press releases, white papers, articles and company brochures. LegalTech West Coast takes place May 21–22 at the Westin Bonaventure Hotel, Los Angeles.

ALM and Edge Legal Marketing have partnered to expand press coverage at LegalTech West Coast. With the invention of The Edge Room – an online version of the traditional pressroom – exhibitors can easily upload their company information and post announcements prior to the show. Edge Legal Marketing will send login credentials to its proprietary legal and mainstream media database so users can have access to exhibitor announcements and company information. This affords media the opportunity to plan their on-site briefings and easily cover breaking news. The Edge Room can be found at www.theedgeroom.com. 

The Edge Room offers additional exposure for exhibitors via its social media outlets, including Twitter (#LTWC), LinkedIn and Facebook. Plus, press releases can be automatically posted on The Edge Room blog, which is optimized for search engine crawlers!

Exhibitors have received an email with login information explaining how to submit press releases and media kits to The Edge Room. On May 13, the media will be given secured access to view and download the online information submitted by exhibitors. If you have questions, please email vlabrosse@EdgeLegalMarketing.com. To learn more about The Edge Room, visit www.theedgeroom.com today.

About LegalTech

LegalTech (http://legaltechshow.com) is the most important legal technology event of the year. Legal technology is constantly changing, and LegalTech offers law firms and legal departments the ability to stay on top of this evolving industry to improve their law practice management. When you attend a LegalTech event, you can earn CLE credits, learn about the newest advances in technology to help you meet your law firm or legal department's needs and network with industry leaders.

 LegalTech is part of ALM Conferences and Trade Shows, a leading producer of educational and networking events for business leaders and professionals. As a dynamic global business, ALM is committed to the development and success of the people it works with and the communities it serves. ALM aims to deliver the highest standards of integrity, fair dealing and quality in the services it provides. For more information, visit www.alm.com.

 

About Edge Legal Marketing

Edge Legal Marketing (www.edgelegalmarketing.com) delivers marketing and public relations expertise to service, software and hardware providers targeting the legal market. The company helps B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts and legal associations. Edge Legal Marketing services include strategic planning, marketing and e-marketing action plans, alliance building, website development, market research, public relations and advertising (concept and media plans).

Edge Legal Marketing Adds Lead Generation Strategy Expert

Legal Marketing Veteran Named Senior Account Manager and Marketing Programs Consultant


MINNEAPOLIS, MN – February 27, 2013 – Edge Legal Marketing (http://www.edgelegalmarketing.com), a marketing and public relations firm serving the needs of companies targeting the legal market, today announced that Josie Johnson has joined the company as senior account manager and marketing programs consultant. A marketing communications professional with over a decade of experience in the legal and technology sectors, Johnson will deliver valuable marketing leadership to Edge Legal Marketing’s legal vendor clients through inventive strategies and programs focused on lead generation and nurturing, thought leadership positioning, and brand awareness.

“At Edge, we have established a proven legal marketing and public relations services model that gives clients the targeted and customized reach they need to attract their main audience,” said Amy Juers, founder and CEO of Edge Legal Marketing. “As a highly accomplished marketing communications professional, Josie brings a wealth of expertise in the legal industry that will further enhance our suite of services. With her quantitative and strategic approach to building high-performing lead generation and thought leadership programs, she will be a valuable addition to our growing team.”

Johnson gained much of her experience in the legal technology industry at Datacert, where she managed the marketing communications function and planned and executed strategies to build the company’s brand, establish thought leadership, and generate and nurture quality leads for sales. Johnson is an expert in inbound and outbound lead generation strategy, and she specializes in conceptualizing and executing creative campaigns that set companies apart. She has extensive experience in establishing and managing media and association sponsorships, producing executive conferences and managing tradeshow participation, and she is adept at budget allocation and evaluating ROI for marketing communications programs. Johnson brings broad experience to Edge, and in addition to these specialties, she has established and executed strategies for public relations, social media marketing, corporate rebranding, product launches, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and client loyalty programs.

“Edge is a company that I have long known to produce great results while being very well respected within the legal technology industry,” said Johnson. “I am pleased to be joining a team of such talented and experienced marketing professionals and look forward to contributing to the ongoing success of Edge’s growing list of clients.”

Johnson, who is based in Houston, earned a bachelor’s degree in political science from the University of Houston.

About Edge Legal Marketing
Edge Legal Marketing (http://www.edgelegalmarketing.com) delivers marketing and public relations expertise to service, software, and hardware providers targeting the legal market. The company helps B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts, and legal associations. Edge Legal Marketing services include strategic planning, marketing, and e-marketing action plans, as well as alliance building, website development, market research, public relations, and advertising (concept and media plans).

 

DTI Announces it has Become a DocSolid Premier Partner

Increased technology offerings now available for DTI facilities management clients

ATLANTA – January 30, 2013 – DTI, the nation’s largest private independent provider of e-discovery services, facilities management, and knowledge process outsourcing, announced today that it has become a DocSolid Premier Partner. DocSolid’s Premier Partners provide high-value services around the KwikTag Legal scan capture solution.

“This partnership provides DTI clients with a proven solution for converting paper documents into searchable image information across a firm-wide platform for scan capture,” said Robert McAllister, vice president of DTI’s Facilities Management operations. “In addition to day-forward scanning for records management, it provides an efficiency return for firm staff as it relates to converting paper to electronic, with DTI using proven methodologies and staff to accomplish the firm’s document management goals.”

DocSolid’s scan capture solutions increase productivity and reduce operating costs by removing paper from business processes. Its patented process captures paper and integrates images with document management, records management, and business software.

Steve Irons, president of DocSolid, said, “At law firms using KwikTag Legal for enterprise scanning, we have several significant success stories with DTI, where DTI offloads the labor, logistics and audit controls. This model enables a paper-free law firm, and it’s a game changer. Our DTI partnership recognizes a serious service provider for law firms ready to get serious about scanning.”

About DTI
DTI is the nation’s largest independent provider of e-discovery, managed document review, facilities management, and knowledge process outsourcing. DTI serves the nation’s leading law firms and Fortune 500 corporations through its 27 highly secure service centers located in major cities across the United States. For more information, visit www.DTIglobal.com.

About DocSolid
DocSolid creates, sells and supports scanning and document imaging solutions for the legal market, managed print services, and the corporate enterprise. These patented solutions are enterprise-level implementations that streamline paper-burdened business activities and integrate with line-of-business software. DocSolid integrates with leading legal industry solutions, including Autonomy iManage, Open Text, Worldox, Thomson Elite and Aderant. DocSolid represents the industry’s most experienced team of capture experts and serves thousands of worldwide users. Advancing simple, productive ways for clients to do more with less paper™, DocSolid connects people, process and documents. More information about DocSolid, including solution demos, is available at www.docsolid.com.

SpeakWrite can have a dramatic effect on the way you provide document preparation services.

By using SpeakWrite as a supplement or ancillary to your in-house legal word processing staff, you can:

• Shift your word processing capabilities out of your office to us, and refocus your existing staff,
• Immediately fill your needs for word processing staff arising from vacation/absentee/FMLA absences, etc., all on a pay-as-you-go basis
• Immediately provide word processing staff for unexpected spikes in workload, with unlimited staff available any time,
• Use our staff for nights/weekends/holidays and any other periods when your in-house staff is unavailable,
• Realize substantial cost savings from better use of your resources - more mileage from your budgeted dollars,
• Maintain better cost control by eliminating the fixed costs of an additional employee,
• Move all payroll burden and other hidden 'costs' of an employee to someone else - (training, insurance, FICA, etc.), and
• Establish complete flexibility in staffing - never again pay for any capacity not needed.

By Guest Blogger: SpeakWrite