Monday, December 12, 2011

Edge Legal Marketing and ALM Partner to Expand Press Coverage at LegalTech New York 2012

For Immediate Release


Minneapolis, MN– December 12, 2011 – Edge Legal Marketing, a Minneapolis-based marketing and public relations firm serving the needs of companies targeting the legal market, today announced The Edge Room is open for LegalTech® New York 2012 exhibitors to upload their company logo, press releases, white papers, articles, and company brochures. LegalTech New York, the largest legal technology event of the year, is January 30 – February 1 at The Hilton New York.


ALM and Edge Legal Marketing have partnered to expand press coverage at LegalTech New York. With the invention of The Edge Room™ – an online version of the traditional pressroom – exhibitors can easily upload their company information and post announcements prior to the show. Edge Legal Marketing will send login credentials to its proprietary legal and mainstream media database so users can have access to view exhibitor announcements and company information. This affords media the opportunity to plan their on-site media briefings and easily cover breaking news. The Edge Room can be found at


The Edge Room has added additional exposure for exhibitors via its social media outlets including Twitter (#LTNY), LinkedIn and Facebook. Plus, press releases can be automatically posted on The Edge Room blog, which is optimized for search engine crawlers!


In early January, an email with login information will be sent to all exhibitors explaining how to submit press releases and media kits to The Edge Room. Shortly thereafter, media will be given secured access to view and download the online information submitted by exhibitors. If you have questions, please email To learn more about The Edge Room, visit today.


About LegalTech


LegalTech ( is the most important legal technology event of the year. Legal technology is ever-changing and LegalTech offers law firms and legal departments the ability to stay on top of this evolving industry to improve their law practice management. When you attend a LegalTech event you can earn CLE credits, learn about the newest advances in technology to help you meet your law firm or legal department's needs, as well as network with industry leaders.


LegalTech is part of ALM Conferences and Trade Shows, a leading producer of educational and networking events for business leaders and professionals. As a dynamic global business, ALM is committed to the development and success of the people it works with and the communities it serves. ALM aims to deliver the highest standards of integrity, fair-dealing and quality in the services it provides. For more information, visit


About Edge Legal Marketing


Edge Legal Marketing ( delivers marketing and public relations expertise to service, software and hardware providers targeting the legal market. The company helps B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts and legal associations. Edge Legal Marketing services include strategic planning, marketing and e-marketing action plans, alliance building, website development, market research, public relations and advertising (concept and media plans).


Media Contact:


Carolyn Depko Director of Media Relations Edge Legal Marketing 732-533-5491


The Edge Room Contact:


Leslie Garrett