The Edge Room Reports Record-Breaking Statistics for LegalTech New York 2011

Unsurpassed number of media accessed and downloaded exhibitor announcements before and after the show

 

Minneapolis, MN – March 03, 2011 – Edge Legal Marketing, a Minneapolis-based marketing and public relations firm serving the needs of companies targeting the legal market, reported that The Edge Room™ (www.TheEdgeRoom.com), a virtual press room at LegalTech New York 2011, was accessed and used by more media and exhibitors than in years past. LegalTech New York, produced by ALM, is the leading trade show and conference for the legal technology industry.

 

The Edge Room reports over 320 media representatives have access to The Edge Room, which is a substantial increase since 2010. Additionally, media downloaded more than 420 exhibitor files between January 18th, 2011 and February 25th, 2011. A partial list of media who leveraged The Edge Room to download exhibitor files includes:

 

• New York Times

 

• Law Technology News

 

• Inside Counsel

 

• Law Office Technology Review

 

• Law.com

 

• California Lawyer

 

• Journal of Legal Technology Risk Management

 

• Lawyers USA

 

• Legal Bisnow

 

• European Lawyer Magazine

 

• Legal Support Network - UK

 

Exhibitors are given free access to The Edge Room, a virtual press room, where they update their company profile, enter company contact information for members of the media, and upload files including press releases, white papers, company brochures, company logos, product flyers, and more. Legal industry writers, editors, bloggers, and thought-leaders are given access to the exhibitors’ information and are able to download files to pre-plan their booth visits, schedule vendor interviews, and plan their editorial coverage of the event. Exhibitors also have the option of increasing their industry presence by using The Edge Room’s free social media function when uploading files, electing to allow their announcements to be uploaded to its blog (http://theedgerooom.blogspot.com/) and Twitter (http://twitter.com/theedgeroom) sites.

 

“The statistics are very encouraging,” said Amy Juers, founder and CEO of Edge Legal Marketing. “To have record-breaking media invited and engaged in The Edge Room speaks for itself in terms of validity that the virtual press room is much better than the traditional paper-based press room. The industry has come a long way and I want to send out a personal ‘thank you’ to all who contributed. As The Edge Room continues to spread its wings and grow, we will take all steps necessary to ensure that this site, a place that brings exhibitors and media closer together, will evolve to become a leading resource in the industry.”

 

The Edge Room will be available for ABA TECHSHOW and LegalTech West Coast. Information for exhibitors and media will be available in the coming weeks. To learn more about The Edge Room, visit www.TheEdgeRoom.com.