Take a look at your conversion funnel, is it effective?
Whether analyzing your most recent email marketing campaign
with a click-to-open ratio, or counting the number of article reads on your latest published
masterpiece, converting clicks and reads into "warm prospect" requires an effective conversation interface. Whatever your method of outreach (email, eNewsletter, banner ads,
articles, etc.), the design of an effective conversion funnel requires
prospects to be intrigued enough to be pulled into your conversation.
