LegalTech 2011 ATTENDEES and EXHIBITORS

ATTENDEES: Preview LegalTech NY 2011
Law firms and legal departments attending LegalTech NY 2011 can preview CLE courses, keynote sessions, and exhibiting vendors here: LegalTech NY 2011

• January 31 Keynote: Legal vs. IT: Turn the Battle into a Solution to Meet Compliance
• February 1 Keynote: United Nations War Crimes Investigations – Information Management in High-Volume Legal Proceedings
• February 2 Keynote: A Look at the Law: 2020

EXHIBITORS: The Edge Room will soon be open!
Free of charge, take advantage of The Edge Room! Deliver your company news directly to members of the media representing over 250 industry outlets. Update your company profile, upload your logo, Press Releases, Company brochures, case studies, and White Papers.

• Visit The Edge Room to request an account login and password.
• Learn how to use The Edge Room. EXHIBITORS: How to use The Edge Room.
• Trade Show Tips
• Press Release Tips
• Know Your Trade Show Booth Etiquette

Making Sense out of Click-to-Open Ratios and Article Reads

Take a look at your conversion funnel, is it effective?

Whether analyzing your most recent email marketing campaign with a click-to-open ratio, or counting the number of article reads on your latest published masterpiece, converting clicks and reads into "warm prospect" requires an effective conversation interface.  Whatever your method of outreach (email, eNewsletter, banner ads, articles, etc.), the design of an effective conversion funnel requires prospects to be intrigued enough to be pulled into your conversation.

Social Web - Is there such a thing as Best Practices?

 The social Web is a platform for media based marketing, rich with opportunity for link building, to connect a user group, interact with prospects, and promote wares. The long-term impact of the social Web is yet-to-be discovered, leaving most to wonder where, when, and how to get involved. The development of a sustainable long-term campaign is best, as slow and steady has been the mantra for those winning the social Web race.


An interesting read: The Semantic Web: Not a Moment Too Soon | ClickZ