Minneapolis, MN AND Orlando, FL – September 22, 2010 –Edge Legal Marketing, a marketing and public relations firm serving the needs of companies targeting the legal market, and Masters Conference, an advanced legal educational experience, have partnered to bring The Edge Room—a “green” version of the old press room—to the 2010 conference. This year’s conference theme is “Litigation and Discovery in a World of Technology,” and will be held Oct. 4-6, 2010 at the Ronald Reagan Building in Washington, D.C.
The Edge Room is a “green” initiative and will enable sponsors and exhibitors to easily upload their company information and show announcements. Exhibitors can also elect to have their news distributed to The Edge Room’s social media outlets for further market penetration. This gives exhibitors expanded announcement coverage and it gives members of the media electronic access to preview this information and plan their stories or meeting itineraries for the conference.
“We believe The Edge Room is the press room of the future. Historically, an event press room contained stacks of exhibitor media kits, resulting in a large amount of paper waste generated after each show,” explained Amy Juers, CEO and founder of Edge Legal Marketing. “We are excited to partner with the Masters Conference. The Edge Room relieves media from having to tote a large volume of media kits, and exhibitors decrease their media kit production time and paper waste. Exhibitors have peace of mind that their press announcements and media kits get into the hands of the media, and best of all, The Edge Room helps out the environment.”
Media interested in gaining access to The Edge Room to preview information submitted by exhibitors at the Masters Conference 2010 will be given a unique username and password. They will be able to plan their time prior to attending the show, and will have online access to search, view and download information submitted by the companies in attendance.
Legal professionals can also watch what is happening at the conference via The Edge Room’s social media outlets. Learn more at www.theedgeroom.com, or connect via Twitter, LinkedIn or The Edge Room Blog.
Exhibitors and sponsors will receive access to The Edge Room today. Deadline to post information to The Edge Room is Thursday, September 30, 2010. If you are a member of the media and would like to request a free press pass or would like access to The Edge Room, contact lgarrett@EdgeLegalMarketing.com.
The Masters Conference brings together leading experts and professionals from law firms, corporations and the bench to develop strategies, practices and resources for managing the information lifecycle. This year’s conference will focus on how corporations can protect themselves against the risks associated with global, mobile and cloud-based opportunities and challenges. It delves into legal hold strategies, international privacy laws, high profile scandals, security breaches, IP threats, increased litigation, audits and regulatory investigations. To learn more about the conference, visit www.themastersconference.com.
About the Masters Conference
Since 2006, the Masters Conference has brought together experts and leading professionals from law firms, corporations and the bench to discuss strategies, practices and resources for managing the information lifecycle. The Masters Conference is an intimate forum where legal industry professionals can share, collaborate and obtain master knowledge of the most relevant topics in the legal industry today. By limiting attendance to 350 delegates, the Masters Conference is meant to be an exclusive opportunity to learn and network with the top legal professionals in the industry without battling large crowds and an overwhelming vendor hall. For additional information on the Masters Conference, please visit www.themastersconference.com.
About Edge Legal Marketing
Edge Legal Marketing (www.EdgeLegalMarketing.com) delivers marketing and public relations expertise to service, software and hardware providers targeting the legal market. They help B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts and legal associations. Edge Legal Marketing services include strategic planning, marketing and e-marketing action plans, alliance building, Web site development, market research, public relations and advertising (concept and media plans).
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Media Contact:
Carolyn Depko
Director of Media Relations
Edge Legal Marketing
732-533-5491
cdepko@EdgeLegalMarketing.com
Conference Contact:
Masters Conference
Marilyn Gladden
Global Client Relations Director
Marilyn.gladden@themastersconference.com
By Guest Blogger: Amy Juers
