The Edge Room

ILTA Vendor Business Meeting & breakout programs on Monday, Aug. 22nd

ILTA’s annual vendor business meeting & breakout program was filled with great info and useful insight as usual! Congrats to ILTA on the recent award won for their Peer to Peer magazine. And thanks to Peggy for the reminders of all the great sponsorship/advertising opportunities available all year to reach ILTA members.

Joy Heath Rush and Scott Christensen, past & current ILTA presidents, respectively, shared some great tips about working with and marketing to ILTA members. A good reminder for vendors: take the time to know your clients. Ask how they want to be communicated with and follow through appropriately, because people prefer different channels – some like e-mail, others don’t; likewise for voice mails, etc. And demonstrate your thought leadership by providing education-oriented value to your clients and prospects. Panels on thought leadership and public relations offered great discussions about better positioning your company by demonstrating expertise and credibility. And the social media panel also did a nice job offering tips to companies interested in getting started with that medium. Become part of the dialogue!